The floor plan of a proposed spa

Common Ground in Rhetoric - Definition and Examples

Common Ground in Rhetoric s In rhetoric and communication, common ground is a basis of mutual interest or agreement thats found or established in the course of an argument. Finding common ground is an essential aspect of conflict resolution and a key to ending disputes peacefully. Examples and Observations Whereas ancient rhetoricians seemed confident that they shared common ground with their audiences, modern rhetorical writers must often discover common ground. . . . In our pluralistic world where we often do not share values, readers and authors work to find the common ground that allows them to communicate and interpret judgments, evaluations, and emotions.(Wendy Olmsted, Rhetoric: An Historical Introduction. Blackwell, 2006)Buried deep within the heart of every conflict lies a territory known as Common Ground. But how do we summon the courage to seek out its borders?(The Control Voice in Tribunal. The Outer Limits, 1999)Only in a situation of actual revolution . . . could one say that there is no common ground among participants in a controversy.(David Zarefsky, A Skeptical View of Movement Studies. Central States Speech Journal, Winter 1980)The Rhetorical SituationOne possibility for defining common ground . . . is a shift from that which is already shared, to that which is not s haredbut which could potentially become shared, or if not shared then at least understood, once we open up the paradigm to include that act of listening to each other as part of the common ground of rhetorical exchange. . . .Common ground presumes that, no matter what our individual positions, we do share a common interest in both individual and social growth, a willingness to enter into the rhetorical situation with an open mind, to consider, to hear, to ask questions, to make contributions. It is out of such commonalities that we forge new competencies, new understandings, new identities . . ..(Barbara A. Emmel, Common Ground and (Re)Defanging the Antagonistic, in Dialogue and Rhetoric, ed. by Edda Weigand. John Benjamins, 2008) Common Ground in Classical Rhetoric: Shared OpinionPerhaps the least equivocal vision of  common ground is  found in  rhetorical  theories- which stress stylistic appropriateness and audience-adaptation. In antiquity, rhetorics were often handbooks of commonplaces- common topics appropriate for general audiences. The idea was that it takes agreement to get agreement. Aristotle thus saw common ground as shared opinion, the underlying unity that makes enthymemes possible. Enthymemes are rhetorical syllogisms trading on the listeners ability to supply premises to a speakers claims. The common ground between speaker and listener is a cognitive unity: The said calls up the unsaid, and together the speaker and listener create a common syllogism.(Charles Arthur Willard,  Liberalism and the Problem of Knowledge: A New Rhetoric for Modern Democracy. The University of Chicago Press, 1996)The New Rhetoric of Chaim PerelmanIt sometimes seems as if two opposing views are so different th at no common ground can be found. Strangely enough, exactly when two groups hold radically opposing views, common ground is likely to exist. When two political parties strongly advocate different economic policies, we may assume that both parties are deeply concerned about the economic welfare of the country. When the prosecution and the defense in a legal case differ fundamentally on the matter of guilt or innocence, one can start by saying that both wish to see justice done. Of course, fanatics and skeptics will seldom be persuaded of anything.(Douglas Lawrie, Speaking to Good Effect: An introduction to the Theory and Practice of Rhetoric. SUN PReSS, 2005) Kenneth Burkes Concept of IdentificationWhen rhetoric and composition scholarship invokes identification, it most commonly cites Kenneth Burkes modern theory of consubstantial common ground. As a place for rhetorical listening, however, Burkes concept of identification is limited. It does not adequately address the coercive force of common ground that often haunts cross-cultural communication, nor does it adequately address how to identify and negotiate troubled identifications; moreover, it does not address how to identify and negotiate conscious identifications functioning as ethical and political choices.(Krista Ratcliffe, Rhetorical Listening: Identification, Gender, Whiteness. SIU Press, 2005)

Prejudice Based on Skin Color Dissertation Example | Topics and Well Written Essays - 1500 words

Prejudice Based on Skin Color - Dissertation Example However, after the expression of the skin color through genetics, external factors, for example, ultra-violet rays from the sun may change the skin color away from its initial genetic expression. Distance from the equator is also another external factor that affects the skin color. Even though the non-genetic factors have an effect on the skin color, it is important to note that the effect of genes overrides them all (Kontopoulou and Marketos). This is because the expression caused by the gene is irreversible as compared to that on non-genetic factors. The light skin has always been favored over the dark skin across the various human cultures throughout history. This is because light skin has always been associated with beauty, intelligence and grace while the dark skin has always been considered to be inferior, uncivilized and subordinate (Dovidio and Gaertner). This view was later entrenched in the general psyche by the unfortunate tragedies of slavery and colonialism of the dark-s kinned people by the light skinned people throughout the work in the 19th and 20th centuries. This legacy has perpetuated the view of the superiority of the light skin over the dark skin into the modern times. During slavery era, the lighter skinned black slaves were favored by their masters over their darker skinned counterparts because they were perceived to be more intelligent, co-operative and beautiful as contrasted with darker skinned slaves who were considered ugly, uncivilized and crude (Sulem et al.).

Community Nutrition Research Paper Example | Topics and Well Written Essays - 1000 words

Community Nutrition - Research Paper Example Department of Health and Human Services (HHS). Unhealthy nutritional patterns impact the health of family members and can potentially lead to health problems such as obesity, hypertension, cardiovascular disease, or Type 2 diabetes. To achieve their optimal health, family members need to have a healthy nutritional intake. Nutrition is defined simply as the nutrients the body needs for the body to function. The effectiveness of body functioning depends on which nutrients a person takes in and whether the nutrients meet the physiological needs of the body. Family members living together in a household have access to the same foods, influencing the nutritional intake of family members, so it is important to address nutrition and nutrition promotion from a family perspective and not limit it to individual family members. All families experience some form of cost constraints, yet families with limited resources may find it more challenging to access adequate nutritional resources. Typically, low-nutrient, low-density foods—high in carbohydrates—are less expensive than foods with greater nutrient density. Families who cannot afford nutritionally sound, energy-dense food are more likely to be overweight or obese, which can lead to secondary health problems (U. S. Department of Health and Human Services, & U.S. Department of Agriculture,www.healthierus.gov). Cultural factors can also influence the nutritional intake of families, impacting food selection, meal preparation, and portion sizes. In some cultures, specific food items are on the table with every meal, such as tortillas or potatoes. Specific types of meat or vegetables may not be served or may be limited based on cultural or religious views. The family structure has been changing in America as well as globally. A variety of factors have led to alterations in family structure, including shifting parental roles, single-parent homes, and economic

Examine and evaluate the extent to which women in the twenty-first Essay

Examine and evaluate the extent to which women in the twenty-first century can be considered to be a reserve army of labour - Essay Example By the beginning of the 21st century, the prevalence of married women in the labor force had marginalized the traditional Marxist construct. Modern theories have illustrated that the modern notion of gender and its impact on the labor market has changed to reflect contemporary reality (Beechey, 1988). In her 1978 paper, â€Å"Women as a Reserve Army of Labour,† Irene Bruegel accords with certain precepts of a gender-based reserve labor army, such as the rigidity of the sexual division of labor. Bruegel concurs with the idea that â€Å"the segregation of women into women’s work is of such ideological importance that it cannot be breached, even where it would yield capital cheaper labour† (Bruegel, 3). Women have also been more vulnerable to the swings of economic Name 2 fortune, yet in Britain during the 1970s the number of women entering the work place increased by nearly 150,000 jobs, while the number of employed men fell by more than 300,000 (Bruegel, 5). This, Bruegel argues, was symptomatic of a long-term trend during which women infiltrated the labor market. This has helped insulate women against cyclical downturns in the economy, traditionally a stumbling block to female employment, in which â€Å"women’s work† tended to be the less stable, more volatile types of employment work addressed by Barron and Norris’ dual labor market division theory (Barron and Norris, 1976). While improvements in technology have lessened the significance of traditional gender differences, employed women remain vulnerable to job loss, particularly to unemployed men seeking to return to work. Bruegel insists that new strategies are needed to defend the integrity of women at work if true equality and the unemployment problem are to be improved (Bruegel, 9). Ann Oakley points to powerfully entrenched cultural factors to explain the relegation of women to the role of reserve labor. For Oakley, the tradition of women performing â€Å"womenà ¢â‚¬â„¢s work,† work that is perceived as more sensitive and connected to the â€Å"feminine mystique,† arises from persistent socio-cultural mores. â€Å"Male-dominated culture has designated as female all labours of emotional connectedness†¦The principal mode of developing this sensitivity in women is the gender-differentiated nuclear family. Women mother. Daughters are transformed into mothers. An autonomous sense of self†¦does not need to develop† (Oakley, 201). Despite the increase in female employment in the 1970s, Oakley maintains that the woman-as-individual versus woman- as-mother-and-wife dichotomy is as strong as ever, and precludes Name 3 the possibility of true labor equality. Oakley’s feminist view incorporates the lack of gender equity in the home, which also hampers the ability of many women to realize their potential in the labor market. For Oakley, this is another oppressive outgrowth of traditionally culture-based gender inequi ty. â€Å"Men create more housework than they do and, in many households, children do as much housework as men†¦Even in supposed paradises of gender equality, such as Sweden, 87 percent of couples do not share housework† (Oakley, 56). For some theorists, the patriarchal orientation of society has, over time, extended from the home into the political realm and the workplace. Sylvia Walby theorizes that when women won political citizenship

Innovation in Wine Packaging

Innovation in Wine Packaging Introduction With the different readings made, the researcher will intend to list or summarise a working bibliography. ‘The process of reviewing a literature involves making judgement about what to include and exclude from your literature review and then reading what other researchers have written about your subject and writing about it in a way that demonstrate you understanding. Writing the literature review for the dissertation will convey the researchers knowledge and ideas that have been established on the topic, and will be discussed. The literature review will be an essential tool, as this will indicate that the researcher has understandings of a field of study and their relevance for their inclusion. It connects the work to a greater field of knowledge and, in more immediate terms, it demonstrates the awareness bringing the work in a wider context. The researcher will also find an added benefit since some information about the subject will be found before starting the research work. This will bring the reader up to date with current literature on the topic, and framing the future research. The literature review will also influence the work as a foundation of research, identifying relevant and appropriate material. It should also inform and underpin the research, identifying the ‘gap that the researcher is attempting to address. The literature review will also help to position the work in the context of previous research and creating a ‘research space for this piece of work. (Hart:1998:14) The Theoretical Framework In competitive markets, companies must always seek to gain market share. The standardisation of brands and products often leads to higher productivity and lower production costs, and communication. With identical packages available on the shelves, the consumers can easily identify visual codes of brands, thus strengthening their identity and reputation worldwide.   Moreover, standardisation of lifestyles, driven by consumer mobility and the development of information technologies and communication, encourages the internationalisation and standardisation of products. Faced with globalisation and the saturation of some markets, the wineries are induced to expand internationally. However, managing brands internationally, and more specifically internationalisation of the packaging is far from being easy. Due to the saturated wine industry, it is more and more important to focus the wine industry on marketing strategy efforts toward the product and the consumer to maintain market share and sustain the wine customer attention. The Packaging This is a very important marketing promotion tool to attract customer, and is now regarded as an essential ‘P of the marketing mix. According to Hall and Mitchell (2007), the wine marketing mix decisions consist of the four Ps with an additional quartet of Packaging, People, Planning, and Positioning. Some studies have taken different approaches to the packaging as a marketing tool. Paine, Frank Albert has developed a definition of the packaging as: ‘The art, science and technology of preparing goods for market and sale'(1992:34) To add, further in his book, the author defines another kind of definition as: ‘Packaging is a means of ensuring safe delivery of a product to the ultimate user, in sound condition, at minimum overall cost'(1992:52) Packaging is well-known to be as a key element of the branding process as it communicates the brand equity of the company. According to Kotler (1999 : 28): ‘The package is the buyer first encounter with the product and is capable of turning the buyer on and off It can make the perceptions of qualities, reliabilities, and value in a product, as well as loyalty, confidence, and self-expression to the consumer (Aaker, 1996). We can make our conclusion about the packaging as a commercial activity. This is a crucial factor for companies in order to ensure the promotion of their product. The packaging will aim this communication of information. Through the brand, the packaging has become way of communicate messages to the consumers. ‘Packaging has actually gained in importance in the marketing mix as consumers closely scrutinize more products on the retail shelf before purchasing. (Brand Channel: 2009: August) ‘Packaging is taking on increasing significance and extending beyond the obvious necessity of providing for protection, transportation and storage. (Giles: 1994: 73) Trends And Future Of Wine Packaging It is interesting to note that the packaging of a product is the most ephemeral in the product life. Indeed, some companies must constantly adapt to trends and market developments. A company will prefer a change in the packaging rather than the product on its own, and this change will allow sales to grow in profitability. Therefore, we say that the packaging is a way to change media. Wineries are seeking to find a new way of attracting consumers, develop new relationships with the consumers and establish and sustain a strong brand equity that will stimulate the buying process. With the ‘general decline in consumption and a change in drinking habits; [†¦] from daily wine consumption towards more occasional drinking of higher-quality wine underpinned value growth (Datamonitor 2008:October:18), it is hardly surprising that the relationship between wine and packaging has attracted considerable attention in recent years. The packaging is particularly relevant in the decision-making process. In the field of the wine packaging, the shape of the packaging, the design, drawing and colour on the label is meant to attract the attention of the potential purchaser, differentiating the product from other competitors. It influences the majority of purchases made in large and medium-sized store, with consumers increasingly fickle and demanding. The International Journal of Wine Marketings article refers to the importance of the packaging in the wine industry suggesting that: ‘It reaches out beyond the point of purchase to make statements about its purchaser. (The International Journal of Wine Marketing: Thomas: 2000:12) Researchers Wine Intelligences latest quarterly Consumer Intelligence report confirms evidence that the wine is not important ‘choosing cues. The results of this survey indicates that proportions of consumers who consider the aspects of a wine as ‘top of mind cues when choosing which bottle of wine to buy would be the Grape variety (74%), Promotional offer (66%), Country of origin(63%), Glass colour (10%) and the bottle weight (7%). When consumers are willing to purchase wine, the decision making will involve asking themselves several questions including what type of wine it is, how much the wine is, and if the brand is known. These sources of information are important for consumers. The packaging is the media that the buyer will evaluate before purchasing the wine. Companies tend to simplify the decision making process, removing the grapes varieties and the vintage, and positioning the product within the reach of most mainstream consumer. Developing innovative wine packaging will be an investment making the brand distinctive, standing out on the shelves and simply trying to compete against existing products on the market. Therefore a focus of the packaging elements is the new strategy for these wineries, in terms of marketing efforts. The packaging is one of the tools in marketing for wineries to get the right picture about the business, and help the perception and positioning in the market place. A Bet On Innovation For Wine Industry The strategies of the company are not only to look to volume, but acting for the long term. Innovation has become essential for wineries wishing to take their brands to above preserve their margins and differentiate from competitors. A third of sales of consumer products are achieved with products that did not exist three years before. (J.J. Urvoy et S. Sanchez:2007: 135) The consumer demands are increasingly strong and we can notice the need for companies to generate new needs incentives to innovate through packaging. The wine packaging is facing a new trend of packaging, based on innovations becoming increasingly complex. Packaging innovation can drive wineries to access the premium product category. Packaging innovation can move your business from a commodity driven product into a premium product category. (JoAnn Hines: Australian institute of packaging) ‘Innovative packaginggas been a key feature of premium brands in the last decade (Datamonitor :2009) The convenient, practical, easy use and inexpensive packaging is obviously the most important factor with consumers when they purchase, however in the wine industry offer few possibilities. Therefore, even if innovation in packaging is one of the most important tasks in marketing, it is nevertheless one of the most difficult. Few innovations survive if they do meet a real consumer need. Thus, the packaging does have a role to play in innovation. A packaging, suitable for the use of the consumer and its expectations in term of packaging, will probably become the best retention tool.   Adapting The New Way Of Consuming: In order to be differentiated, wines seek to appeal and attract consumers. The key success to this packaging design revolution is to meet the consumers needs looking for trend. This is the case of the Maleta winery who decided to centre their marketing efforts on their packaging design. The winery has developed unique type of packaging for each wine, which aims to spoke directly to the target consumer according to a price range. ‘After auditing their winery, existing brand, competitors, and global beverage packaging design trends we decided on a strategy that would brand the wine, not the winery. (Jump Branding Design Inc:work:packaging:maletawinery) This is very important in the wine industry, as consumers identify the wine brands personality and create association with the wine quality. The popular and premium wine company Almadens brand manager said: ‘The brand personality of Almaden is at once fresh, contemporary, innovative and experienced [] We wanted our packaging to reflect these brand characteristics, while conveying Constellation Wines universal appeal as an everyday entertaining wine. (Business Wire:2003: May) Almaden Vineyards Innovates With New Bottle Packaging; Contemporary Look Maintains Brands Tradition Of Quality. Dealing with products that answer more and more to the consumers demand, the marketers are seeking sensory experiences. The act of buying now claims emotional, and beyond basic qualities of the product, the sight or grip of its packaging may influence the purchase decision. The packaging strategy will be to solicit the consumers five senses to awaken their interest and ensure their loyalty. The packaging actually will then stimulate more touch: Paper grain, gummed, plastic. Winemakers are now targeting to the new generation of consumer. Wine brings a new trend on socialisation. Young people are used to product innovation, it is the best target for the packaging innovation as they start to consider wine, yet the packaging was never fully orientated towards youth until recently. The new packaging is adding value to the wine, becoming a part of entertaining experience, bringing some new concepts to the everyday life. Many new offers start to appear, appealing new young consumer. ‘Wine is gaining greater acceptance across more segments of the drinking population, particularly amongst younger generation consumers just beginning to formulate their alcoholic drinks preferences. (Datamonitor 2008:October:19), Some examples can illustrate the wine industry needs to meet the consumers through innovative wine packaging. The market is then driven by the growing consumers demand for innovation. Now sober and minimalist packaging can be simple with a strong visual quality that invites the consumer to try. The shape, type, and drawing of the packaging attract the potential consumers attention, who will be distinguishing a specific wine bottle from competitors. In the other hand, consumer are expecting from the packaging a communication about: ‘The relevant and appropriate information about the quality of the wine, in some way replacing the salespersons action (International Journal Of Wine Marketing, 2005,Vol 18, 33-44) A survey made in 2008 reveals that for example in the UK, 39% of consumers feel that the design in packaging had a significant level of influence over their choice of purchases.(Datamonitor:2009: 12) Customers rely heavily on the design and labelling information such as region of origin, grape variety, and awards received. At the most general level, wine label designs tend to be described as either â€Å"traditional† or â€Å"modern/contemporary† (International Journal of Wine Business Research: 2007: vol 19: 170). For that reason, Wine producers and designers wineries innovate in term of packaging, in the view of satisfying the consumers wants and desires. The practical is one of the prime factors of choice in some markets as such, the household products.   The developments of ‘nomadism caused an increase in meals outside the home, standing and watching television. The breakdown of food and the search for gain time encourage consumers to buy packaging adapted to these new consumption habits. In a general overview, the time spent in food cooking is evaluating towards fresh produce and packaged ready to eat. The consumption pattern was individualised and therefore increase the snacking habits. All these changes have led to a proliferation of ready to eat, individual and transportable. The new lifestyles have involved a real change in the design of products. Therefore this has an impact on the image of packaging in general, since it multiplies the number of packages and thus increases the volume of waste. Some new wine packaging is more convenience in term of space. These new type of packaging can be more convenient to transport and non breakable. In that case the portability developed a new market of single serve package products, targeting a new ‘modern and fashion and socialization appeal that consumer are keen on. This new ‘single serve approach takes the wine consumption in a new way of dining or serving, keeping the wine industry with the luxury experience as looking for being chic, appropriate, convenient, accessible. (International Journal of Wine Marketing, 2005, Vol 18, 33-44). These innovations in smaller packaging ‘single-serve wine sizes permit to associate the wine consumption with new occasions. ‘The package on store shelf and in the consumers kitchen is a form of advertising which is attracting increasing design attention. (Giles: 1994:138) Many products are not hesitant about the misuse of codes reserved normally to other universes of products. Forms and graphics are involved in this transgression. This innovation is playing on the originality and fun to entertain, to differentiate and maintain market share. To illustrate this shift codes, winemakers like the Gallo Family Vineyards hasnt hesitate to bet on the uniqueness, that consumer is looking for. This is the case of their handbag style wine box for their White Grenache variety, the most famous rose wine in UK.   This bag in box has been designed in order to target a female audience. The packaging is the opportunity to develop one or more dimensions of the mark, being creative and offbeat. This type of packaging also now displays an originality and creativity overflowing marking the minds and pushed the traditional codes of bottling. Clever, transgression draws the eye and curiosity of the consumer. The aim of this new concept of packaging is to look outside the marketplace with new ideas that company could use for its own packaging. The uncommon packaging can also be a tool to provide added value to its packaging and affect the practicality of the product. The brand has to find his style and surprise the consumer, by promoting emotion without harming the product, so that it remains registered in his mind, the top of mind. The Eco-Friendly Wine Packaging Under the pressure of the increasingly environmentally conscious consumer, packaging must now be designed in logic of eco-environmental, performance, seducing consumers and reducing waste. We can also notice a new advertising argument, as being the wellness, pleasure, and authenticity with tradition. The media conveys massively the idea of a food and environmental crisis, which creates worries for the consumers. In supermarkets, we can see new innovative packaging. For example, the plastic cork or the screw caps. A new application is used for the wine packaging. Nowadays, the aim of the packaging isnt only to protect and sell. A new dimension of eco-packaging is rising. ‘Eco-packaging must do all that but also have minimal eco-impact, well be targeted, be a team player, plan for en of life, and plan for the next life. Jedlicka (2009: 8) Sustainable packaging is a strategic marketing move and Market forces are shaping the way of consuming. Products use to be made, consumed and then thrown away. Nowadays, products and their packages are remade for another kind of use, through a linear consumption, in a frame of new awareness of the purpose of what and how we chose to consumer. Not only the innovation of packaging will illustrate the product, but they it will also be communicate and talk about the packaging reduction efforts. ‘Now, along with information practices, not only can he consumer make an educated decision about the food they eat, but about the impact of that choice Jedlicka (2009:24). At first, we will define the term sustainability. Several definition and ideas have been used, however this is not a fully definition. The most adequate definition of sustainability is the definition bythe World Commission on Environment and Development. The commission suggests that sustainability should be defined as: ‘Forms of progress that meets the needs of the present without compromising the ability of future generations to meet their needs. (Brundtland Commission). For example the cork has been replaced by the screw and synthetic corks, and the bottle is slowly being replaced by new type of containers by winemakers. For instance, wineries created innovative packages for the introduction of the PET bottles, the bag-in-boxes varieties, the different versions of the TetraPaks, aluminium containers and even stand-up pouches. Those innovations on packaging are revolutionising the market of the wine industry. With a new vision as recyclable, unbreakable, lighter and visually attractive, the wine industry associate new bottles, with new packaging materials, new aspects, and new labels in order to attract new type of customer and even to target new type of niche markets. The wine industry found new eco-friendly environmental packaging option. Marketers offer to winemakers a new fresher brand with new positioning, using new packaging as a solution for a repositioning of their range of wine. An example is the new packaging from Astrapak; their benefits would be the convenient way of use and transporting, it is lightweight and sustainable. The demographics changes and consumption habits lead to use more packaging. Once products are consumed, they become waste. Faced with this increase of packaging waste, environmental issue are rise. Consumers are now concerned with the management of waste, including those due to packaging. Companies and marketers are aware of the challenges proposed by eco-design to the public. According Bethiness Laurence, director of trends and innovations of brands, it is also becoming ‘the new must-have packaging. (La revue des marques, 2008, 61, 48) A report also statute that the respondents has to give alternatives to glass bottles ‘37% indicates that they would be prepared to consider them. Plastic PET bottles and bag-in-box packaging had most consumer support. While the overwhelming majority, 63%, think all wine, however humble, should be packaged in glass bottles, when they were shown other forms of packaging, five out of six were neutral towards or indicated they were likely to buy at least one type of alternative packaging. (The Wine And Spirit Trade Association:2007) Therefore, companies are getting increasingly involved in the packaging industry, promoting not only the consumer economy, but also the biodegradation and recycling of materials. Eco-design is defined as ‘the improvement the ecological quality of a product according to Ademe (Bethiness, La revue des marques, 2008, 61, 49). This improvement requires action on several approaches: * The choice of materials when designing or improving packaging; * The type of energy required during the production phase, the distribution, transportation and management of end of life (recycling, re-use, composting); * The communication made about packaging itself, which does not happen often because companies are afraid of lose their credibility by highlighting their good will. Besides the commitment of industry, consumers must also be involved. Therefore, it would be beneficial for companies to communicate their actions and their results. ‘In food packaging, there is an unbalance between nutritional speech, too dominant, and the ecological speech, too discreet. (L. Wallentin,   La revue des marques, 2008, 61, .38) The consumer would be led to understand that packaging should not be regarded as a simple waste but as a real material to recycle. Consumer becoming more difficult, eating motif becoming knowledgeable in terms of their packaging choices and seem to be pushed towards alternative packaging. Creative solutions must be devised to provide pedagogically on packages to induce body movements such as the intelligent sorting. With this new type of packaging, companies have the benefit of new communication opportunities. ‘These innovations are helping us attract a new demographic and get people interested in wine with something other than the traditional presentation (Jean Charles Boisset :Beverage World: 2008: 56) ‘The innovative greener packaging is central to the positioning of new wines targeting a new type of drinker. The pack enhances both visibility and the financials. (Nigel Fordham: The new marketing packaging: Wildduck : 2008) The aluminium bottle is an innovation from wineries which produces the bottle using technology with pilfer-proof cap on the bottle to keep the quality of the wine without altering the taste or standard of the wine. The differentiation with the colour of the aluminium packaging makes the wine stand out on the shelf, increasing brand recognition among consumers, and in the same time, the safety and freshness. These criteria of selection are important to the consumers who see this type of wine ideal for outdoor use and to keep it longer by reducing oxidation from light penetration. With this type packaging, companies hope to attract a broad range of consumers due to his function, and also the visual appealing to the consumer. ‘Mommensin Beaujolais in an aluminium bottle.   This packaging is continually recyclable, screw cap, to make it re-sealable. The example of the Boisset Family estate is another illustration of breaking the rules in the wine industry. This burgundy estate is known for its vision of sustainability developing alternative packaging, generating a new mode of consumption. The use of PET bottles have 50 % lower carbon footprint than traditional glass wine bottles. It can be recycled continuously. For some cases, the innovation in packaging were entirely a new concept, giving a new life to the existing brand ‘ All of these innovations have helped us to transcend our traditional thinking of wine how to market wine, how to talk about wine and have really helped us to bring another dimension as far as how we look at wine itself and how we convey how to drink wine at the consumer level (Jean-Charles Boisset:Beverage Industry: 2008 :99:12) Both brands are examples of how establishing a point of difference with consumers through unique, stylish packaging can lead to success. One of the most seen new packaging on shelves of supermarket is the Tetra Prism. For example Boisset Family Estates, a family-owned producer and importer of fine wines based in Burgundy, France have launched ‘French Rabbit, a wine packed in octagonal. The owner of the winery says that new containers ‘are state-of-the-art packaging that will revolutionize the wine industry. The company also reinforces their communication about this innovative product with their message as ‘for every 4 French Rabbit wines sold, one tree is planted. French rabbit was the first premium wine in a tetrapak lunched in 2005. This new version of the Tetrapak is based on cartons, composed with 70% paper, which make this product more recyclable than glass, considering the significant decrease on weight. Another factor earth-friendly is the reducing of carbon from the transportation. ‘100% recyclable, Tetra-Prism containers reduce packaging by 90% in comparison to typical glass wine bottles. (French Rabbit wines: About the rabbit: Tetra Prism) This Chardonnay from the South of France is made in a Burgundian style; this Chardonnay is described as flavours of citrus and stone fruits, and presents a slogan ‘Savour the wine. Save the planet. (www.frenchrabbit.com) The use of paper cartons is not only the new type of innovation in term of packaging. Another container is coming on the market, the can, which gain more and more attraction. This use of packaging is not new in the market, however, new research have been made for wine, preserving qualities and freshness. This is the case of Barokes Australian Premium Wine, an Australian-based vineyard, which introduced in the market a process known as ‘Vinsafe. This innovation guarantees the longevity of the wine in the can. (www.wineinacan.com) The American Neibaum-Coppola Winery is using the same concept with Sophia Minis, which brings to the wine more sophisticated style. This Sofia Blanc de Blancs Sparkling Wine Minis is targeting for example the new young consumer, trendy and looking for fashion. (www.franciscoppolawinery.com) The bag in box (BIB). Even if this type of packaging is seen as cheap wine, and do not contain premium brands, the consumer can still get quality wine. ‘The quality of bag in box wine has improved tremendously in recent years. But the perception of the consumer is very different said professional wine taster Susan Hulme, from the Association of Wine Educators. (Reuters: 2007) The example is Blackstone Black Box Merlot which quickly moved from the low category of wine to the premium box revolution. The benefit of this packaging is the freshness that can stay up to 3 weeks after opening. Wine in flexible pouches is known to have 80% less of a carbon emission than wine bottles. The Company of Versus wine is pushing its product to the European. The consumer can see benefit though these pouches as the convenience of transport and storage. The wine is said to remain fresh up to 1 month. Nowadays the marketers in the wine industry are pushing further the new way of packaging strategies both cheaper and greener. The aim of the companies creating this type of packaging in to reduce, recycle and renew. Some research have been made on the field of packaging, including wine packaging, creating use packaging always more efficient. The scientific and technological advances in the field of wine packaging pursue objectives: the satisfaction with the taste and quality of product, convenience, health, and safety, increasing sophistication and intelligent packaging cue. However the only gap that we can find in literature between this mainstream success for these new packaging is perception from the consumers. We found some lack of information on the wine buyer‘s perception on the value of sustainable packaging. The Research Process The Questionnaire Design The purpose of this study is to elicit the methodology adopted achieved using an exploratory study on consumers perception of sustainable wine packaging. The primary purpose of the researcher is to use exploratory research to provide insights and understanding into the study in a preliminary way. As the observation and the limited number of respondents will influence the direction of the study, this research will not attend to provide a precise answer but estimate one. Therefore the research will find a greater interest in using this type of research and does not have specific assumptions concerning the survey problem. A questionnaire had to be completed by wine consumers, wine makers, wine shop owners, and retailers of France, Italy and England. The research was designed to present the relevant dimensions that consumers take into account with regards to wine packaging, what they perceive and describe comparing different type of wine packaging. The type of survey method chosen has been structured questions, where the researcher will have to explore the participants response to the topic. The study has targeted consumers between 20 and 60 years old from European countries. The questionnaire method chosen as its application, coding, analyzing and interpretation of the data are rather simple. Respondents have been limited to choose from a set of alternatives, the results are reliable. However following the attitude measuring questions, respondents could give unconscious answers. (Malhotra 2004) In order to allow respondents to easily express their perceptions, therefore avoiding suggested answers a repertory grid (RGT) approach was followed. The RGT technique of interview is used to illustrate peoples description. The RGT allows respondents to freely express their opinions and the researcher to avoid bias. In fact, the researcher will simply submit the possible choice that could help the respondent to express themselves in depth. Finally an RGT technique is relevant according to their approach in consumer behaviour studies as it elicits the different perceptions by the respondent who is asked to identify one of the alternative wine packaging. In order to complete this survey, the questionnaire was composed of four main groups of questions. First of all the researcher categorized the questions on the consumers knowledge of wine packaging, their attitudes and behaviour toward this type of drink, whether they bought wine or not, and the perceived influences they could expect of their buying behaviour from their relatives, followed by other questions such as their shopping behaviour and frequency of purchase. The questionnaire contained questions on age, gender, education, and being a wine consumer. There were also questions about the importance of the environment. To test their knowledge of sustainable wine packaging, the respondents have been asked to tell if they knew what s

Jane Eyre Obstacles and Love Essay examples -- English Literature

Jane Eyre Obstacles and love The novel, Jane Eyre, by Charlotte Bronte is a story about a young orphaned girl and her quest for love. Jane, the young girl searches for love and acceptance through each setting; Gateshead, Lowood, Thornfield, Moor House, and Ferndean. Throughout these points in her life, the maturation and identity recognition of Jane becomes visible. It is only when, Jane flees from Rochester and Thornfield, and spends time at Moor House, that her maturation to womanhood is completed. In this moment, Jane is able to come back to Rochester as an independent woman, knowing that she has a desire to love, and to be loved. If we look at the world, through Jane's eyes we see that she is a strong girl who wants to erase her birth name as an orphan. We see each struggle that Jane tries to beat for an identity and for love. The book opens up with Jane living with her Aunt Reed, who constantly thinks of her as burden, and low life. Jane is forced to live with her Aunt Reed, for her parents die and she came to live with her uncle, who also later dies making his wife promise him that she would take care of Jane. Gateshead is Jane's first home. Here we see that Jane is amazingly self-willed and has a temper. We realize that she has this strong tempered when she steps up to her aunt, exclaiming, " You think I have no feelings, and that I can do without one bit of love or kindness, but I cannon live so: and you have no pity. I shall remember how you thrust me back -- roughly-- and violently thrust me back--into the red room, and locked me up there, to my dying day; thought I was in agony; I cried out, while suffocating with distress, ' Have mercy! Have mercy, aunt Reed!' and that punishment you made me ... ...rn child's face. Jane discovered the maturation and the inner self of her woman hood. She can love, and is capable of being loved. This book, shows us the main obstacles that a woman had during the Victorian times. Many woman did not have it easy, and Jane was one of them. Woman needed a high self confidence. It is hard for one to love, when they themselves, have never felt what it is like to be loved. How are you suppose to trust those around you, when all you have been through is hurt? The main thing, a woman would need is courage. Jane is determined to find a life for herself. She is determined not to give up. She is determined to show everyone that she could be loved. She is determined to show her aunt, that she could be anything that she wanted to be. It just goes to show that no matter how many obstacles come your way, determined minds always win.

Use of drugs among teenagers in the United States

Interesting trends regarding the use of drugs among teenagers in the United States have begun to be revealed through the work of various researchers. While in some key areas, the use of drugs has declined, in other areas increases have been found to exist in teenagers’ use of drugs. Such areas in which such trends have been detected include use of particular types of drugs, the availability of these to the students, and the demographic that is exposed to the drugs. Such substances as methamphetamine, marijuana, and prescription medication are drugs that have seen either increases or decreases in their general trends, and differences are being studied and detected in the genders’ response to these substances. This essay will define such trends and attempt to give gender-based reasons why these have occurred.The use of methamphetamine among students has demonstrated a decrease between 2005 and 2006. Usage by tenth grade students has decreased over the year I. The decline rate among females has been from 3 to 2 percentII. The decline rate among males has been from 2.6 percent to 1.7 percentUsage by twelfth grade students has decreased over the year I. The decline rate among females is unsure but is suspected to be roughly the same as for malesII.  Ã‚  Ã‚  Ã‚  Ã‚   The decline rate among males has been from 9 percent to 7.4 percentThe use of marijuana among students has demonstrated a decrease between the years 2005 and 2006. Usage by tenth grade students has decreased over the year I. The decline rate for lifetime users was 2.3%II. The decline rate in the availability of the drug is 1.9%Usage by twelfth grade students has decreased over the year I. It has been the trend for females to use less marijuana than malesII.The decline rate among females is unsure, but is suspected to be greater than that of malesIII.The decline rate among males has been from 9% to 7.4%The use of other drugs among students has demonstrated an increase between 2002 and 2006 . Usage of MDMA (ecstasy) by females students has increased over the year I.         Use has gone up from 2.7 percent to 4.0 percent.II.  Ã‚  Ã‚  Ã‚  Ã‚   This represents an increase of 1.3 percentUsage of all illicit drugs (apart from marijuana) by males is shown to be above that of females Usage of all illicit drugs (apart from marijuana) by males is shown to be on the decline. The use of drugs among males and females is influenced by different gender-based situations. Men are more likely to have opportunities to use drugs than women Men are more likely than women to abuse drugs such as marijuana and alcohol Women are more likely to become addicted to sedatives I. Women take more time to report drug dependenceII. Women often use drugs in response to depression or eating disorders.Men and women differ in the effect that drug use has on their life choices I.  Men are less likely to be drop out of high school as a result of drug use.II.  Ã‚  Ã‚  Ã‚  Ã‚   Women are more li kely to drop out of high school as a result of drug use.III.  Ã‚  Ã‚  Ã‚  Ã‚   Drug use in both sexes affects future regarding job qualifications and outcomes.Works CitedBustos, Jennifer. â€Å"Gender Differences in Drug Use.† St. Martin’s University. Lacey, WA.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://homepages.stmartin.edu/students/jennifer.bustos/256,1,Gender Differences in Drug   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   UseLattimer, W. W., L. J. Floyd, M. Vasquez, M. O’Brien, A, Arzola and N. Rivera. â€Å"Substance Use   Ã‚   Among School-based Youths in Puerto Rico: Difference between Gender and Grade   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Levels.† Addictive Behavior. Vol. 29. No. 8. 2004. pp.1689-64.Lynch, Wendy J., Megan E. Roth and Marilyn E. Carroll. â€Å"Biological Basis of Sex Difference in   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Drug Abuse: Pre-Clinical and Clinical Studies.† Psychopharmacology. Vol. 164: 121-   137, 2002.Naylor, Adam., Doug Ga rdner and Len Zaichowsky. â€Å"Drug Use Patterns Among High School   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Athletes and Nonathletes – Statistical Data Included.† Adolescence. Winter, 2001.NIDA. â€Å"Gender Differences in Drug Abuse Risks and Treatments.† The National Institute on   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Drug Abuse. Vol. 15. 4, 2000.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.nida.nih.gov/NIDA_Notes/NNVol15N4/tearoff.htmlNIDA. â€Å"High School and Youth Trends: NIDA Infofacts.† The National Institute on Drug    Abuse.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   U.S. Department of Health and Human Services, 2006.   Ã‚  Ã‚  Ã‚  Ã‚   http://www.nida.nih.gov/pdf/infofacts/HSYouthTrends07.pdfRassino, Brian E., Sheila C. Ribordy, Kathryn Grant, Joseph R. Ferrari, Blake S. Bowden, and   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Jennifer Zeisz. â€Å"Gender-Related Processes and Drug Use: Self-Expression with Parents,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Peer Group S election, and Achievement Motivation.† Adolescence. Spring, 2004.Ringel, J., R. L. Collins and P. L. Ellickson. â€Å"High School Drug Use Predicts Job-Related   Ã‚  Ã‚  Ã‚  Ã‚   Outcomes at Age 29.† Addictive Behaviors. Vol. 32. No. 3, 2006. pp. 576-589.

Patrick Henry and the Virginia Conference essays

Patrick Henry and the Virginia Conference essays The American Revolution, as written by historian Gordon Wood was as radical and as revolutionary as any in history. Twenty- first century definitions of the word radical are: thoroughgoing or extreme, especially as regards change from accepted or traditional forms; favoring drastic political, economic, or social reforms, radical ideas and ideologies and forming a basis or foundation. These definitions all apply to the American Revolution by todays standards. When you take a step back and envision the colonists and especially the signers of the Declaration of Independence consider their circumstances. The word radical becomes even more significant and appropriate. In the book, From Resistance to Revolution, historian Pauline Maier gives some insight into the term radical. To understand the emergent revolutionary movement, this study concentrates upon men in the vanguard of opposition to Britain, whom I have chosen to call radicals. The term has pitfalls. The word itself is an a nachronism, since it was first applied to political groups only in the nineteenth century. (Observers in the 1760s and 1770s sometimes used the word violent much as we use radical, without necessarily implying the commission of acts of violence in the modern sense, which has itself encouraged historical confusion.) Radical is, nonetheless, a legitimate and in fact technically exact word for describing men who most thoroughly criticized British governing practices, seeking always a return to what they considered traditional principles of British rule. (Maier, xviii) Prior to tensions mounting with the British Parliament and King, American Colonists were immersed in a society with a class structure and a clear hierarchy with the King at the top. Initially Colonists were very happy to be British subjects but that sentiment dissipated as time progressed and taxes, proc...

ap dbq Essay example

ap dbq Essay example ap dbq Essay example AP Psychology Summer Assignment The Man Who Mistook His Wife for a Hat by Oliver Sacks Morgan Wailes P-5 Cravens 08/19/2013 The Man Who Mistook His Wife for a Hat The lesson learned in this specific case could be one of many things. The patient, Dr. P, teaches us that not everything has to be fixed, or can be fixed. He can go about his life normally as long as he sings or hums a song for the task at hand. For example, the patient’s wife explained that he has songs for everything, dressing, eating, and bathing. If he does not, he will not understand the task. He may not be able to identify objects or people with his eyes or mind but he can identify with sound, like a voice or song. Dr. P doesn’t really need to have a surgery or take medication because his â€Å"medicine† is music. Dr. P’s strange inability not judge his wife’s head as a head, but as a hat or a glove as a glove is as a result of a massive tumor or a degenerative process in the visual parts of his brain. One of the most unique aspect of Dr. P’s case is the progression of his art, it started off â€Å" naturalistic and realistic† th en started becoming â€Å" less vivid, less concrete† to cubist styled (i.e. Pablo Picasso), and then even just lines and abstract (i.e. Jackson Pollack). In a way, it was like we could see into the patient’s mind as his condition degenerated. The Lost Mariner We learn from Jimmie that drinking, especially heavy drinking, really affects our bodies, especially later in our lives. His renegade amnesia was caused by Korsakov’s Syndrome which resulted from the patient’s heavy drinking after he left the navy. I found that his inability to recall the time he spent after 1945 very interesting, and that he could remember everything from his height of glory in the navy vividly, yet had difficulty remembering the doctor’s face after a few minutes of not seeing him. Also, what was interesting and unique is that he could vaguely remember the doctor by key facial features (e.g. his beard) but couldn’t place when he saw him or what his name was. The Disembodied Lady The author opens this chapter with a quote by Wittgenstein, â€Å"[the] aspects of things that are most important for us are hidden because of their simplicity and familiarity. (One is unable to notice something because it is always before one’s eyes.) The real foundations of his enquiry do not strike a man at all.† I believe this is the lesson we learn from this case. We aren’t able to notice something so simple before us, because we’ve accepted it and taken it for granted in our everyday lives. In Christina’s case, she lost her sense of body, the sense of herself in it. She was unable to control her limbs, her muscles, and her senses unless she used her eyes to focus on them. She suffered from severe sensory neuronopathies, said to be caused (in other cases) by taking enormous quantities of Vitamin B6 or pyridoxine. What I found unique and interesting about her case is that she dreamed of it before the symptoms showed. It is interesting o see tha t her mind warned her of what was going to happen, before it happened. The Man Who

Googles Marketing Efforts Essay Example | Topics and Well Written Essays - 1250 words

Googles Marketing Efforts - Essay Example That's considered a prerequisite for their survival in these competitive times. But it is quite intriguing that a company like Google prefers to remain low key in the marketing efforts. It is not there in the electronic or print media as often as it should be in order to establish its brand equity. Brand identity forms a key strength in today's context, where visibility in media and easy identification features help in propagating the business prospects of the company. It is indeed quite surprising that Google, basically a service providing company, has yet again overtaken many well-established product identity companies like Microsoft, GE, Coca-Cola, Wal-Mart, IBM etc. According to Millward Brown's 2008 ranking of brands1, Google is the topmost brand with a brand value of $m 86,057. Google has worked on its brand quite consistently is apparent from the fact that the brand value has undergone a change of about 30% from the previous years. interestingly this change was about 77% last year. On the other hand, Yahoo ranks a distant 62nd with a brand value of $m11, 465 registering a decline of 13 percent. It is equally interesting that last year Yahoo figured at the 42nd position with a brand value of $m13, 201 and at that time as well Yahoo registered a decline of 6% in its brand value. These statistics raise quite a few questions about the marketing efforts of Google and the manner in which the company is not only able to retain its position year after year, without an apparent change in strategy. Though Google is known mainly for it search engine, but there are a number of other services like Google mail, Google Earth, Google News, Google Finance etc. being offered to the net community. The concept came up in mid-nineties when Stanford University graduate students Sergey Brin and Larry Page stuck upon the idea of providing a search engine which could return relevant information without wasting much time (Datamonitor, 2007). Though there are a number of players in the fray giving competition to Google, the key competitors of Google include Yahoo and MSN. Yahoo is mainly devoted to the search engines besides having a stake in other services as well. But for MSN, the primary focus area is the software development and of course the Hotmail. It is worthwhile here to me ntion that Gmail too has started gaining popularity as well amongst the net-community. While interviewing David Lawee, the then vice-president of marketing for Google (GOOG), BusinessWeek's Silicon Valley Bureau Chief Robert Hof, was able to extract quite a few interesting responses regarding the marketing efforts of Google (Hof, 2007). Some of the salient features of Google's marketing efforts can be pointed out as; i. The company is always thinking about the user's requirements and company's products, instead of devoting much time to establishing 'brand equity'. ii. The company believes in being innovative not only in the manner products and services are created, but also in the manner, things are organized in the company. iii. The company considers it an opportunity when other brands like YouTube appear on the horizon and is always on the lookout to find ways to collaborate with such companies, in order to reach out to a wider market. iv. The company has been doing co-marketing with reputed brands like Dell, Palm etc.

Describing the Formal Elements of Line, Light, Form, and Space Before Essay

Describing the Formal Elements of Line, Light, Form, and Space Before you begin - Essay Example Hasegawa Tohaku dominantly used lines in his painting particularly vertical, contour and diagonal lines. Although lines are dominant in this painting, the artist produced a three-dimensional illusion in his painting. The lines are more of the romantic or expressive than analytic because the lines are not precisely straight but are soft and more of an impression. The use of vertical lines in the painting can visibly be seen as tree trunks and the expressive nature of the lines used helped in giving an impression of the texture and form of the trunk of pine trees which are not actually precise straight lines. The diagonal lines in the painting are perceptible in some of the tree trunks and the branches of the trees. These lines give an impression of movement among the branches and helps in providing a spatial illusion between the trees and the branches. In producing the three-dimensional effect in Hasegawa Tohaku’s painting, aside from lines the artist also employed the element of light. Since the medium used on the painting Pine Trees is ink, the artist skilfully produced a feeling of space, distance and the scene that depicts the trees as though under the moonlight or probably at dawn because of the impression of fog among the trees.